EXTREME DURABILITY
Outdoor Line — High Performance

EXTREME DURABILITY FOR EVERY ADVENTURE

Coolers built for the toughest conditions. High durability, superior thermal retention, and customizable In-Mold finishes.

YOUR WORLD, ALWAYS AT IDEAL
NYC — Since 1990

YOUR WORLD, ALWAYS AT IDEAL TEMPERATURE

We design coffee cups that move with you. Whether in the city or on the road, we have spent over 35 years perfecting the technology that keeps your moments and your brands in motion.

YOUR BRAND ON EVERY
Customization — In-Mold Technology

YOUR BRAND ON EVERY PRODUCT

Direct photographic printing. High-impact customization for leading brands in Mexico and throughout the Americas.

Solutions for Outdoor
NYC — Since 1990

Solutions for Outdoor & Beverage Coolers

With over 35 years of experience developing coolers, insulated drinkware, and promotional products for retail, industry, and leading brands across the Americas.

PASSION THAT TRASCENDS
NYC — Since 1990

PASSION THAT TRASCENDS THE STADIUM

We create promotional products that become the center of the celebration. Industrial quality and premium design so that your brand is part of the best experiences.

EXTREME PERFORMANCE
NYC — Since 1990

EXTREME PERFORMANCE FOR REAL STORIES

Our products are made to withstand the passage of time and the most demanding conditions. Mexican engineering with global reach, guaranteeing maximum conservation wherever you need it.

CONNECTING YOUR BRAND
NYC — Since 1990

CONNECTING YOUR BRAND WITH YOUR CUSTOMERS

Products that connect. Brands that are felt.

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Coolers
Medical-Grade Cooler
Jugs
Custom Promotional Cups
In-Mold Labeling (IML)
Global Reach
Since 1990
Coolers
Medical-Grade Cooler
Jugs
Custom Promotional Cups
In-Mold Labeling (IML)
Global Reach
Since 1990
Our Catalog

OUR
CATEGORIES

We design products that combine functionality, durability, and thermal conservation technology for a wide range of industries.

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Coolers
01

Coolers

Capacities from 5 QT to 68 QT. Designed for retail, industrial, outdoor, and promotional use.

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Medical Cooler
02

Medical Cooler

Controlled temperature for pharmaceutical, clinical, and hospital use. Ideal for preserving the integrity of vaccines and medications.

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Cups & Promotional Products
03

Cups & Promotional Products

Custom solutions for brands and campaigns featuring In-Mold labeling technology, Screen Printing, Pad Printing, and Offset.

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Insulated Dispensers & Jugs
04

Insulated Dispensers & Jugs

From 1L to 10 gallons. High thermal performance and field-proven durability.

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About Us

A 100% MEXICAN COMPANY WITH GLOBAL REACH

We are a Mexican company founded in San Nicolás de los Garza, Nuevo León, with over 35 years of experience in developing outdoor & beverage products, such as coolers, jugs, and cups, specifically designed for temperature preservation in food and beverages.

Our Technology and Manufacturing. We utilize cutting-edge injection molding and extrusion blow molding processes, backed by state-of-the-art equipment. We handle in-house component assembly and feature automated decoration systems, ensuring high quality standards and consistency in every piece. International Presence. Our capacity allows us to serve markets throughout Mexico, the United States, Canada, Central and South America, as well as the Caribbean, delivering solutions that excel in functionality, design, and comfort.

1990

NYC began operations on October 9, 1990, in San Nicolas de los Garza, Nuevo Leon, Mexico with the mission to innovate in food and beverage transportation and preservation products.

NYC Hieleras
NYC Explorer
NYC Mini
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Years of Manufacturing Excellence
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Countries — Strong Presence Across the Americas
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Clients in Latin America and the USA
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Retail Points of Sale in Mexico
Industrial Capacity

ADVANCED MANUFACTURING PROCESSES

Our facilities employ multiple specialized manufacturing techniques that guarantee superior quality, durability, and performance in every product.

01
Injection Molding

High-precision production with dimensional accuracy and consistent finishes.

02
Blow Molding

Manufacturing of hollow containers and vessels with consistent wall thickness.

03
PU Foam Insulation

High-density polyurethane insulation for maximum temperature retention.

04
Specialized Assembly

Controlled assembly lines to ensure consistency in every unit produced.

05
Decoration & Branding

Pad Printing, Offset, Screen Printing, and IML (In-Mold Labeling) for high-impact visual customization.

Key Differentiator

IN-MOLD TECHNOLOGY

Photographic-quality printing integrated directly into the mold. A wide variety of finishes and textures for brands seeking high-impact customization.

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  • Metallic Premium metallic finish with high reflectivity.
  • Thermochromic Changes color based on the product’s temperature.
  • Luminescent / Glow-in-the-Dark Glows in the dark for maximum visibility and impact.
  • High-Gloss Mirror-like surface with ultra-saturated colors.
  • Clear Clear content visibility with a minimalist design.
  • Double-Layer Printing Dual-layer design for enhanced depth and 3D effects.

* Finishes and colors are subject to availability.

IN-MOLD TECHNOLOGY NYC
Markets

SOLUTIONS FOR DIVERSE MARKETS

Retail

National and regional grocery, big-box, and convenience store chains.

Wholesale Distribution

Wholesale networks with national and international coverage.

Industrial

B2B Solutions for companies with high-volume manufacturing and supply requirements.

Promotional Products

Branding campaigns featuring high-impact In-Mold customization.

Events & Festivals

Insulated dispensers, coolers, and promotional products designed for large-scale venues and mass entertainment.

Construction

Hydration and thermal storage solutions for job sites and work crews.

Hospitality & Foodservice

Storage and service solutions for the HORECA industry (Hotels, Restaurants, and Catering).

E-commerce

Products optimized for sale on national and global digital platforms.

Success Stories

TRUSTED BY
LEADING
BRANDS

Blog NYC

IDEAS, TRENDS
AND NEWS

Explore content about thermal retention, customization, industries, and product updates.

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@hielerasnyc

LATEST FROM
INSTAGRAM

Discover new launches, real-world applications, and product spotlights directly from our Instagram feed.

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Ready for the next step?

LET’S DEVELOP YOUR
PRODUCT TOGETHER

From concept to delivery, we offer end-to-end solutions that combine design, technology, and industrial capacity. A 100% Mexican company with global reach.

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